‘Good’ Photography Isn’t Enough Anymore
John Hartman interview tells all: set a better style to stay viable
By Sara Frances | December 26, 2012
Sara Frances: “John Hartman has long had my respect as an innovative teacher, but better - John is a working photographer who has weathered a great many changes in our industry. Welcome to The RAW Report at ProPhotoCoalition, John!”
SF: “High school senior pictures have long been the mainstay of a great many studio photographers. Perhaps for the last half century. Recently I’ve seen even old, established studios close up due to the do-it-yourself approach of many parents to this previously lucrative market. But John, you seem to have a secret. You’ve been long recognized as a master in this field.”
SF: “I agree. Work I see at on-line studio websites seems very ‘garden variety’ - no better than what a good Canon camera can produce with little direction from the operator. Lighting, posing and style are just not there any more. Is the public just no longer willing to pay for inspired photography?”
SF: “I know that you’ve devoted considerable time and resources to create that unique style you’re speaking of. Tell us about that.”
SF Note: John's similar approach to posing of two musicians, but vastly differing postporduction, which makes his style unique for each client.
SF: “Wow! I’ll bet that all photographers at one time or another have been sorely disappointed that they just can’t sell their art, and therefore have dropped their pricing - only to discover more disappointment at lackluster sales and now the anguish of being treated as a cut-rate commodity.”
SF: “So what is photographic buzz, and how to get it?”
SF: “It sounds to me like only really dedicated photographers are going to make a living in today’s market.”
SF: “You’re recognized for your willingness to help and mentor photographers of any level of experience. I see how your annual ‘Boot Camp’ could be a huge growth factor for a photographer.”
JH: “Over more than a decade I’ve had the fun and privilege to share my findings and business methods - as well as some of my most successful photographic techniques - with sell-out crowds at my Boot Camp.
SF: “Here’s the info, and a special discount code for the 3-day workshop.”
This is not a sponsored event through ProPhotoCoalition or Createasphere.
John Hartman’s Boot Camp is just around the corner! January 14-16 at Harrah’s in Las Vegas (no conflict with ImagingUSA, SYNC or SPI dates). The meeting is actually held in the Improv Room, the famous comedy club at Harrah’s.
I’ve made arrangements with John to provide a really great offer for all ProPhotoCoalition readers. The regular tuition for first-time attendees is $998 ($598 for additional staff members), and many thousands have gladly paid that and have benefitted handsomely from the knowledge and skills they’ve gained. However, now through November 15, you can come to this state-of-the-art event for just $499, and you can bring a staff person or spouse for only $99. To get this great rate, go to registeration for the Boot Camp on-line (or call 1-800-423-9167 M-F 8-5 CST to register by phone). At checkout, enter PCC (all caps) in the Discount Code box and your new rate will be applied.
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