Getty images to Capture the London 2012 Games in 3D
By PVC News Staff | September 20, 2011
Getty Images, the official Photographic Agency to the International Olympic Committee (IOC), has announced that it will shoot the London 2012 Olympic Games in stunning 3D. This will be the first time Getty Images has shot the Games using this technology and Getty Images is deploying a handful of 3D-dedicated photographers to ensure the best still shots are captured.
Getty Images first used 3D photography when shooting the Royal Wedding in April and believe the technology will give a new dimension and unprecedented insight to the world's greatest sporting event; ensuring customers experience a unique perspective of all the action.
In addition to their 3D offering, Getty Images will also have a team of photojournalists covering all aspects of the London 2012 Olympic Games, providing near instant access to the magical moments as they unfold. Utilising the very latest technology and transmission, this high quality content will be uploaded to the dedicated site www.gettyimages.com/olympics within seconds of the action happening.
"Getty Images photographers will capture the very heart and soul of every emotion and action, enabling us to supply customers with the widest possible range of images to meet their needs - and the fact that we now have an additional 3D stills offering is testament to our mission to offer innovative, ground breaking content," said Jonathan Klein, Co-founder and Chief Executive Officer of Getty Images. "The Olympic Games is the most respected sporting event in the world and has made an indelible impression in our collective memories with its visually rich history and Getty Images will help ensure this is once again the case at London 2012."
With an elite roster of award-winning photographers and an unrivalled heritage of capturing both the Olympic Games and other high profile sporting events in London, this will be Getty Images', formerly Allsport's, 13th consecutive event as the official Photographic Agency to the IOC.
Getty Images will be deploying a team of approximately 60 renowned and award-winning sports photographers working around the clock to capture a record 30,000 images at the Games.
For further information on Getty Images' involvement as the official photographic agency of the IOC visit www.gettyimages.com/olympics .
About Getty Images
Getty Images is one of the world's leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
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