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23-year-old Product Receives Makeover and Two Bonus Modifiers

The 23-year-old Apolloâ„¢ line receives a makeover as well as two new additional modifiers

By PVC News Staff | October 11, 2011

In 1988, Westcott patented the Apolloâ„¢ product. Now, in 2011, Westcott is excited to announce the re-launch of the Apolloâ„¢ line. With a revamp of a 20+ year-old logo along with the addition of two new products, the Apolloâ„¢ line is still one of the most amazing and portable light modifiers on the market to date. Because of customer requests, Westcott is adding the Apolloâ„¢ Orb and Strip.


The new Apolloâ„¢ Orb (#2336) is a mid-sized softbox that offers soft lighting effect for portrait and on-location photography. With a 36" diameter, the Orb is ideal as a main light as well as a fill. Containing a recessed and removable front diffusion panel, it provides soft, directional light and allows for easy light feathering. No adapter ring necessary, this softbox fits on any standard umbrella receptacle. The Apolloâ„¢ Orb (#2336) sells for $129.90.

The new Apolloâ„¢ Strip (#2337) is a lightweight modifier perfect for controlling the light. Measuring 16" x 20", you will have the versatility of a softbox with practically no setup. Built on an umbrella frame, the Apolloâ„¢ Strip is perfect as rim, accent, hair or main light. The Strip also maintains perfectly even light with virtually no fall off from center to edge as well as providing a soft diffused light with a removable diffusion panel.
The Apolloâ„¢ Strip sells for $129.90.

The already famous 28" Apolloâ„¢ (#2334) is also receiving a makeover. The name of the 28" Apolloâ„¢ will be changing slightly to the Apolloâ„¢ Medium. Also, all new Apolloâ„¢ Medium modifiers will have a removable diffusion panel. A few upgrades to the Medium have also taken place such as a more durable fabric, more reflective silver interior as well as some slight rib modifications to insure longer lifespan of the Apolloâ„¢ Medium. The Apolloâ„¢ Medium (#2334) sells for $149.90.

Each of the new Apolloâ„¢ items can be found on our website as well as dealers across the country. To find a dealer near you, visit our website and click on 'Dealer Locator'.

About The F.J. Westcott Company

The F.J. Westcott Company is an industry-leading producer of photography and video lighting products. Founded in 1899, F.J. Westcott pioneered the photography light control industry, and today offers a complete portfolio of lighting equipment, light modifiers, backgrounds and accessories to professionals, enthusiasts and consumers. Headquartered in Toledo, Ohio, F.J. Westcott consists of brands including Westcott® professional lighting equipment, Photo Basics® enthusiast and educational lighting products, and a background rental service

For more information, on F.J. Westcott, please visit or call (800) 886-1689. You can also follow us on Twitter and Facebook.
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