Tuesday, May 08, 2012
Photography: What’s real, what’s not and does it matter?
Matt Brandon | 05/08- 07:38 PM
Is there such a thing as integrity in a photograph?

I got some flack on Facebook about a past post on my blog . I received a comment from a reader or two stating they felt that what they saw in the produced images was not real. Meaning, after running through my workflow in Lightroom the images no longer represented reality. I have gotten this kind of feedback many times in the past. I think people are rather shocked at seeing a photo “undressed”. It’s a bit like seeing a high-fashion model on the streets without any makeup, it can be scary.
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Friday, April 13, 2012
How to make money with really big portraits
Sara Frances | 04/13- 05:39 AM
You’ve got another chance at learning Profit Secrets from family portraiture.
Would how to pre-select, serve and provide the right products for our clients in this cost-cutter, amateur wanna-be, do-it-yourself world help your business model for now and ten years from now as well? Family portraiture used to be big business all around. We all know how prices have sunk very low, but there are contemporary answers of how to make a profit. Even in a depressed market, Master Photographer Ken Whitmire details how to succeed - during one of the best (and cheapest) week-long workshops I know. I’ve been at this workshop to hear how Ken details every step toward making good money with boutique specialty portrait photography.
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Sunday, April 08, 2012
3-part Secret to Perfect Family Portraits
Sara Frances | 04/08- 11:10 AM
Is this disaster how some of your groups turn out! Great for comedic relief, but generally people want to see traditional smiling faces.
Whether you’re going for just a quick holiday card picture or an extraordinary 4x6 foot wall portrait, you can’t afford to spend huge amounts of time in postproduction. That’s where everybody loses their profit.
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Saturday, March 17, 2012
Restoring Portraits from “Cookies”
Sara Frances | 03/17- 08:19 AM
I was stunned when my client presented me with little encapsulated tintype portraits that looked all the world like Oreo cookies.
These portraits, she recounted, were exchanged between bride and groom sometime near the turn of the 20th century. I’ve never seen this framing shown in any photo history book. But I do know that because tintypes were made with very thin plates, they were creatively cut to fit the covers of albums, or inset into lockets, broches or fans. The “cookie” part looks like plastic, but is actually a precursor to plastic called Bakelite, (pronounced Bay Ka Lite) a material just invented about the time these portraits were made.
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Saturday, February 04, 2012
Keyword editing made easier
Sara Frances | 02/04- 11:54 AM
Composition 101 trick simplifies keyword selection and organization
Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.
Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.
I’ve found this analog approach works well for proposing, editing and sequencing keywords.
Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.
Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.
- Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
- Arrange the stickies on your desk or a white board to get a good look at the total field.
- Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
- Select the 2-5 most important keywords, then second tier from ones to be discarded.
- Re-arrange again in a logical, customer-friendly sequence.
- Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
- Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
- Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up

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Tuesday, November 01, 2011
Designing a Photo Website in WordPress #11
Sara Frances | 11/01- 07:23 AM
How to rework keywords and titles for best search engine visibility
After launching a website, what’s your next step? Reworking it of course! Your objective? Matching, tuning and tweaking page titles, descriptions and keywords.
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Saturday, October 15, 2011
Designing a Photo Website in WordPress #10
Sara Frances | 10/15- 11:50 PM
Everybody’s a critic; that’s good and bad.
Here’s the challenge: post your comment listing your own site if you’re proud of it, or any site you love and admire for appearance, navigation and info. Let’s get a discussion going that will provide good comments for how creatives can demonstrate that they really are, well, creative!
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Tuesday, October 11, 2011
Is Fear Your Art Director?
Matt Brandon | 10/11- 09:59 PM
Don’t let your fears call the shots in your photography.
Portico of worship.
This will be a short post. It’s really just a reminder to take advantage of the moment. This morning I went to Georgetown (Penang, Malaysia) scouting out some locations for an upcoming photo walk. As I was walking through Little India, I stopped and went inside a Hindu temple. These temples have always been inviting and friendly and I thought I might take some photos. I was quickly told by the very stern and very grumpy temple curator, I could not take photos in his temple.
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Thursday, October 06, 2011
Designing a Photo Website in WordPress #9
Sara Frances | 10/06- 11:45 AM
Creative websites should feel like treasure hunts.
A fun experience on the web is equivalent to the pleasurable entertainment factor of an exciting brick and mortar store.
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Sunday, October 02, 2011
Designing a Photo Website in WordPress #8
Sara Frances | 10/02- 11:26 AM
Matters of type and text are the realm of the “Mad Men” of advertising.
WordPress do it yourselfers need to get smart fast about what words to say and how the words appear in type. Here are 15 tips for easy enhancements.
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Saturday, September 10, 2011
Evaluating HDR capture quality with iPhone4
Sara Frances | 09/10- 08:52 PM
Surprising and enlightening results from a “golden hour” test
The iPhone4 is not news, but news to me. On my resourceful business side I bought the iPhone4 for the Chase Bank “Square”, which allows the small business person to take credit cards on location and bypass the hidden fees of card companies. On my imaginative side I was dying for the high pixel count, better apps and HDR facility.
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Wednesday, September 07, 2011
Cinematic White Balance Solutions
Sara Frances | 09/07- 01:41 PM
Use cinematic techniques to get mood-rich color and tone in camera.
I’ve been using Kelvin as my preferred WB control for many years, along with White Balance Shift and Picture Style Preset combinations. As a Fusion mixed media HDSLR photographer and videographer I’m naturally using the Canon 5D Mark II, but the principles are equally valid, just different methods, for Karl and his Sony EX3 or FS100.
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Tuesday, September 06, 2011
Designing a Photo Website in WordPress #7
Sara Frances | 09/06- 08:49 AM
The rocky road of WordPress doesn’t mean ice cream.
It seems I’m both getting smarter with WordPress and finding out more and more layers of hidden details that I don’t know anything about.
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Thursday, August 25, 2011
Designing a Photo Website in WordPress #6
Sara Frances | 08/25- 11:58 PM
Is it radical to hire a one-on-one Word Press tutor?
You’d do this for your daughter’s piano lessons. Why not for this important step for your business?
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Wednesday, August 24, 2011
Lightroom Tutorial: Managing Catalogs On The Road
Dan Carr | 08/24- 04:59 AM
A Lightroom tip for the roaming photog!
I’m going to start a series of Adobe Lightroom tips and tutorials because it has become such an integral part of my workflow these days. The first one I want to tackle is a common scenario for those of us who travel to shoot photos somewhere.
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Thursday, August 18, 2011
Designing a Photo Website in WordPress #5
Sara Frances | 08/18- 08:14 PM
Buying a WordPress template is just the tip of the iceberg
Designing the perfect website, even when you don’t have to know coding, has as many arms as…
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Dan Carr | 05/19- 10:20 PM
Testing the only current Thunderbolt CF card reader option
Matt Brandon | 05/08- 07:38 PM
Is there such a thing as integrity in a photograph?
Richard Harrington | 05/02- 04:54 PM
New Location Lights
Sara Frances | 04/28- 08:37 AM
Discover show and grant opportunities on CaFÉ website.
Dan Carr | 04/22- 11:11 PM
80MP, 60MP and 40MP CCD Medium Format backs
Richard Harrington | 04/22- 11:17 AM
The PC All-In One for Video Editing, Motion Graphics, and Photo Editing
Richard Harrington | 04/22- 05:27 AM
The Adobe CS6 Public Announce Date is April 23, 2012.
Richard Harrington | 04/21- 02:40 PM
Richard Harrington interviews Chuck Westfall of Canon about the next generation of Canon cameras.
Richard Harrington | 04/21- 01:50 PM
The Sachtler ACE M Tripod System Makes Going Mobile Easier
Dan Carr | 04/20- 07:15 PM
All the HDSLR news you need to know about from NAB 2012
Sara Frances | 04/18- 06:36 AM
Is it a bird? Is it a plane? It’s hexacopter!
Sara Frances | 04/13- 06:45 AM
New Black and White canvas printing - contest info at end.
Sara Frances | 04/13- 05:39 AM
You’ve got another chance at learning Profit Secrets from family portraiture.
Dan Carr | 04/12- 09:48 AM
Is this the ultimate combo cam ? 18MP stills & 4K video
Sara Frances | 04/08- 11:10 AM
Is this disaster how some of your groups turn out! Great for comedic relief, but generally people want to see traditional smiling faces.
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