Sara Frances


Monday, April 02, 2012

Hey Mac users! You’re not tied to Apple any more!

Cheaper alternatives to upgrade your Apple computer.

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My new MAC Pro 8-core was in serious need of additional RAM to run the bigger applications and shove around the pixels from the Canon 5D Mark II. Apple didn’t tell us about this little RAM problem up front, but they were happy after the fact to price additional 8G memory at $400!!!!! You’ve got to be kidding! Big no sale from us.

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Tuesday, February 28, 2012

How to remove the worry of outsourcing photo retouching

Creating a firm relationship with a retouch outsource removes the fear of placing your image files in unknown hands.

Creating a firm relationship with a retouch outsource removes the fear of placing your image files in unknown hands.

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Saturday, February 04, 2012

Keyword editing made easier

Composition 101 trick simplifies keyword selection and organization

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Effective keywording is one of the three most important ways to get your site or post found on the internet - along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical.

Remember how in composition 101 class you had to make an outline of topics, content, facts etc.? We used to do this on index cards, one card for each separate fact or topic. We wrote these in no particular order, just as they came to mind or emerged from research. Then we rearranged the stack of cards to create the logical skeleton of the essay. Done this way it was easy to see if there were any gaps in the content or if further rearrangement were needed.

I’ve found this analog approach works well for proposing, editing and sequencing keywords.

Once you’ve done your research, possibly on Google Adwords, to propose keywords, then you’ll also try to think inside the head of your audience to imagine what they might search on. I always make a big list of potential keywords, even if some seem a bit far out or not fully on target. For something as important as your website, you can never have too many keywords to start the edit process. Don’t forget keywords that speak to business products or services you may not do right now, but are targeted in your business plan.

Here’s my system to edit and organize your search keywords. My example is done on a blank file folder, easily preserved for future reference or for colleague comment.

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  • Write down each proposed keyword “candidate” on a separate sticky note. I use the smallest size sticky notes and cut them in thirds to save space.
  • Arrange the stickies on your desk or a white board to get a good look at the total field.
  • Re-arrange them, grouping categories like Photo services, Photoshop, Album design, etc. (or whatever is your business)
  • Select the 2-5 most important keywords, then second tier from ones to be discarded.
  • Re-arrange again in a logical, customer-friendly sequence.
  • Generally choose no more than 25 keywords for your main core list (federal governments site limit). This is hard for us because we do so many things related to video, stills and productions.
  • Rearrange as many times as needed, because individual pages or blog posts will need different, specific keywords than those for the site in general
  • Keep a dated record of your final edit, and don’t throw away the de-selects, because they will eventually find a use - no need to rethink totally from the ground up

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(1) Comments • Most recent comments by: Adsense blogger tutes, • Permalink
Monday, December 19, 2011

Eliminating Fear of Retouch Outsourcing

Third in a series of conversations with Neale Narang of ReadyRetouch.com. Compare sample retouch versions at end of the article.

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Creating a firm relationship with a retouch outsource removes the fear of placing your image files in unknown hands. Strangers no longer! Art professions are traditionally perceived as hands-on, hand made, raw materials to finished art work. Digital photo and video just changed the tools and expanded the options - otherwise art is still art.

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Friday, December 09, 2011

Jewel Box Boutique for a Gem of a Photographer

Larry Johnson’s photography gallery at the Streets of Southglenn, Littleton, Colorado is a master class in the business of art.

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A beautiful presentation awaits the visitor at Larry Johnson’s gallery. Landscape photographers may be a dime a dozen, but the moment I walked in, I recognized quality work displayed with all the panache of a Tiffany’s window.

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Monday, November 07, 2011

The Economic Advantage of Outsourcing Photo Retouch Services

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Photographers both make money and save money by paying someone else to do a significant part of their image retouching and enhancement needs. Second in a series of conversations with Neale Narang of ReadyRetouch.com.

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Tuesday, November 01, 2011

Designing a Photo Website in WordPress #11

How to rework keywords and titles for best search engine visibility

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After launching a website, what’s your next step? Reworking it of course! Your objective? Matching, tuning and tweaking page titles, descriptions and keywords.

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(1) Comments • Most recent comments by: Adsense blogger tutes, • Permalink
Thursday, October 27, 2011

Why outsource portrait retouching?

Somebody out there actually cares as much about your portrait images as you do. The right relationship for image retouch and enhancement out of your studio can make your life faster, easier and cheaper while maintaining consistent quality.

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This article begins a series of conversations with Neale Narang, head of business initiatives for ReadyRetouch.com. I really didn’t believe that anybody could or would be able to handle my images as well as I can. In the far distant past (2 ¼ and 4x5 film!) I did for a time outsource serious negative retouching - incidentally to a lady who did significant work for Penthouse and Playboy magazines. But I personally did all the print work with liquid dyes, flexichromes, lampblack and oils.

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Saturday, October 22, 2011

Trendy Cycle in Wedding Album Design

There’s a blast from the past in album design for weddings, events and portraits. Could matted albums be the very latest trend?

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I almost couldn’t believe it! An email in my in-box from a trusted supplier is touting a new product line that flies gracefully out of the past with some new twists. Check out this new line from ImageBooksInc. that could give you a creative edge.

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Saturday, October 15, 2011

Designing a Photo Website in WordPress #10

Everybody’s a critic; that’s good and bad.

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Here’s the challenge: post your comment listing your own site if you’re proud of it, or any site you love and admire for appearance, navigation and info. Let’s get a discussion going that will provide good comments for how creatives can demonstrate that they really are, well, creative!

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(3) Comments • Most recent comments by: gomezlucy27, Adsense blogger tutes, Zelfstandig Ondernemer, • Permalink
Thursday, October 06, 2011

Designing a Photo Website in WordPress #9

Creative websites should feel like treasure hunts.

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A fun experience on the web is equivalent to the pleasurable entertainment factor of an exciting brick and mortar store.

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Sunday, October 02, 2011

Designing a Photo Website in WordPress #8

Matters of type and text are the realm of the “Mad Men” of advertising.

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WordPress do it yourselfers need to get smart fast about what words to say and how the words appear in type. Here are 15 tips for easy enhancements.

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Sonnet Echo Expresscard Thunderbolt Adapter Review

Dan Carr | 05/19- 10:20 PM

Testing the only current Thunderbolt CF card reader option

Photography: What’s real, what’s not and does it matter?

Matt Brandon | 05/08- 07:38 PM

Is there such a thing as integrity in a photograph?

Lowel Prime LED Lights

Richard Harrington | 05/02- 04:54 PM

New Location Lights

Free Photo Contest/Exhibit Clearing House

Sara Frances | 04/28- 08:37 AM

Discover show and grant opportunities on CaFÉ website.

Mamiya Leaf Introduces the Leaf Credo Medium Format Digital Camera Back Platform

Dan Carr | 04/22- 11:11 PM

80MP, 60MP and 40MP CCD Medium Format backs

HP Z1 Workstation Launches at NAB

Richard Harrington | 04/22- 11:17 AM

The PC All-In One for Video Editing, Motion Graphics, and Photo Editing

Adobe CS6 Announce Date Revealed

Richard Harrington | 04/22- 05:27 AM

The Adobe CS6 Public Announce Date is April 23, 2012.

Canon Confirms 5D Mark III and 1DX will NOT Get Clean HDMI Out

Richard Harrington | 04/21- 02:40 PM

Richard Harrington interviews Chuck Westfall of Canon about the next generation of Canon cameras.

A Mobile Tripod System from NAB 2012

Richard Harrington | 04/21- 01:50 PM

The Sachtler ACE M Tripod System Makes Going Mobile Easier

Post-NAB HDSLR Wrap Up

Dan Carr | 04/20- 07:15 PM

All the HDSLR news you need to know about from NAB 2012

Videos and photos from radio controlled helicopters

Sara Frances | 04/18- 06:36 AM

Is it a bird? Is it a plane? It’s hexacopter!

Back again! Free Canvas Wrap Contest from The Giclee Factory

Sara Frances | 04/13- 06:45 AM

New Black and White canvas printing - contest info at end.

How to make money with really big portraits

Sara Frances | 04/13- 05:39 AM

You’ve got another chance at learning Profit Secrets from family portraiture.

Canon Announces The EOS-1D C - Packs 4K Video Into The EOS-1D X !

Dan Carr | 04/12- 09:48 AM

Is this the ultimate combo cam ?  18MP stills & 4K video

3-part Secret to Perfect Family Portraits

Sara Frances | 04/08- 11:10 AM

Is this disaster how some of your groups turn out! Great for comedic relief, but generally people want to see traditional smiling faces.






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Sonnet Echo Expresscard Thunderbolt Adapter Review

Dan Carr | 05/19- 10:20 PM

Testing the only current Thunderbolt CF card reader option

I’m sure by now that you are aware of the Thunderbolt standard and how it has a theoretical throughput that is much faster than Firewire 800, USB 2 or 3 and eSATA.  Like many people I excitedly bought one of the newer Macbooks last year when they first featured Thunderbolt ports but sadly Thunderbolt accessories have been relatively thin on the ground.  Some blame high licensing fees imposed by Apple and Intel whilst some blame technical difficulties and incompatibilities with the implementation of the technology.  I’ve had my Macbook Air for nearly a year now and until the Sonnet Echo arrived on my doorstep I hadn’t plugged a single Thunderbolt product into it.

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Photography: What’s real, what’s not and does it matter?

Matt Brandon | 05/08- 07:38 PM

Is there such a thing as integrity in a photograph?

I got some flack on Facebook about a past post on my blog . I received a comment from a reader or two stating they felt that what they saw in the produced images was not real. Meaning, after running through my workflow in Lightroom the images no longer represented reality. I have gotten this kind of feedback many times in the past. I think people are rather shocked at seeing a photo “undressed”. It’s a bit like seeing a high-fashion model on the streets without any makeup, it can be scary.

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