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Filed under: Market Served •Travel •Products •Cameras •Lenses •

Nikon Finally Joins The Mirrorless Camera Party

Nikon has announced the new 1 Mount system of mirrorless cameras and a dedicated new line of 1 Nikkor lenses to take the fight to Panasonic, Sony and Olympus in the ever growing EVIL market space.

New cameras

• J1
• V1

New lens system - 1 Nikkor ( yes that really is the name they came up with )

• 1 NIKKOR 10-30mm f/3.5-5.6
• 1 NIKKOR VR 30-110mm f/3.8-5.6
• 1 NIKKOR 10mm f/2.8 pancake lens
• 1 NIKKOR VR 10-100mm f/4.5-5.6
• FT-1 F-mount adaptor for legacy NIKKOR lenses

Camera specifications

• LCD: 920,000-dot for the V1 and 460,000 for the J1
• 1.4 million pixel electronic viewfinder (V1 only)
• 10.1MP CMOS sensor and EXPEED 3 image processing
• Equivalent of 2.7x crop in 35mm terms
• NEF, JPEG and NEF+JPEG
• ISO 100-3200 (plus Hi-1)
• 1080p/30fps movie capture (plus reduced-resolution video capture at up to 1200fps)

Price and availability

• Nikon V1 $900
• Nikon J1 $650.
• NIKKOR 10mm f/2.8 pancake $249.95.
• NIKKOR VR 30-110mm f/3.8-5.6 lens $249.95.
• NIKKOR VR 10-100mm f/4.5-5.6 $749.95.
• SB-N5 Speedlight is $149.95
• GP-N100 GPS unit is $149.95.
• Product availability October 20th.

Well well well, here it is.  Finally.  And I can’t help but feel a bit underwhelmed by it.  To start with the naming system is just plain ridiculous.  1 Nikon . 1 Mount . 1 Nikkor .  How did they come up with that ?  It’s going to cause havoc with searching for products on the internet and if you give up there and walk into a store you’re going to have to ask for 1 1 Nikon 1 Mount camera with 2 1 Nikkor lenses.  Clear as mud. 

Nikon obviously spent time quite some miniaturizing the cameras just as Sony and Panasonic did with their variations to be able to claim “lightest and smallest” but again the lenses look overly large for pocket usage and and 2.7x crop factor lens is extremely disappointing.  Quite a bit smaller than micro four thirds, yet the pricing is quite high on the Nikon 1 system.  They are certainly going to be playing catch up and I think they really needed to bring some sort of standout feature or design to the table to make them jump out from the crowd.  They really haven’t done that, except perhaps with the lurid pink version of the J1 and the matching pink lens.  That will stand out in the crowd, but for all the wrong reasons.  The rest of the camera’s design appears to be devoid of any kind of character where others like Sony and Fujifilm have been making some gorgeous looking little cameras recently.  The V1 and J1 are probably the dullest looking camera’s I’ve seen since the Sigma DP1 and that’s a brush that nobody wants to be painted with. 

The proof will be in the pudding, but unfortunately I’m just not even tempted to taste it.  It does make you wander what Canon will do though ..... Nikon seems to have gone for ‘fashionably late’ to the party, did Canon just loose their invitation or are they arriving later as the entertainment ?

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